Elixir Software Launch Brand New Responsive Website24 June 2016
June 2016 sees the launch of a brand new responsive, mobile-ready website for Elixir Software, putting more information about our tracking and collaboration software in the palm of your hand.
Designed and developed by Cheshire-based full service creative agency Dzinr, the website’s customer journey emulates the simple and intuitive user interfaces of iTraX, Elixir’s tracking board and team collaboration workflow software. The project follows on from Dzinr’s creation of Elixir’s explanatory concept infographics that adorn the homepage of the new site, which also features an enquiry form that knows which discipline information page the visitor has enquired from and whether they wish to take a test drive of Elixir’s iTraX software.
Paul Faulder, Managing Director at Elixir commented: “Writing content for a new website can be one of the most daunting challenges facing a company, more often resulting in a description of how they see their own product offering.
In preparation for our new launch we took a fresh approach, and decided to write content that directly reflects how our customers see us. How did we do this? We embarked on a series of customer interviews using independent consultancy provided through E-Science Solutions, and covering all areas of R&D where iTraX is deployed. Interview output was then analysed by extracting common themes before being translated into content. The final piece of the jigsaw was to work with Dzinr to translate that content into a website structure transporting the customer on an exciting discovery journey describing what iTraX will do for them.
To this end, the creative input from Dzinr has been invaluable – they rapidly understood our offering and brought new ideas to the table to bring our message to the fore. Elixir are delighted to have such an astute and skilled web design company to work with, and we look forward to working with them to modify our message as we continue to develop our exciting technology.”
Stuart Gerrard, Creative Director at Dzinr added: “Elixir’s new mobile-ready website has been designed to be both intuitive for current and future audiences, as well as scaleable and simple to use via it’s content management system. The site will carry the company’s online presence into their rapidly expanding UK, US and ROW operations as both Pharma companies and others see the benefits iTraX software can deliver to all tiers of an organisation. We’re excited to continue working with an energetic and dynamic client such Elixir on further branding, digital and creative and branding projects over the coming months.”